"Healthy U - 5&1 Experiment" Project is an initiative by the Government of Alberta (Canada) that supports and encourages Albertans to lead healthier lifestyles by providing information and resources on healthy eating and active living. The creativity of the campaign was directed by DDBº Canada. The project was a mash-up of diverse images created by four different artists, the others three: Jeremyville, Jimi Crayon & Jenni Sparks. The initiative teaches children the importance of getting at least five servings of vegetables and fruit and at least one hour of physical activity each day. Design: Adnan Huseinovic - Creative Direction: Eva Polis, Howard Poon - Online & App: Rocketfuel DSC - Copywriting: Jenn Keller - Illustration: Eduardo Bertone, Jimmi Crayon, Jeremyville, Jenni Spark.
Design: Adnan Huseinovic
Creative Direction: Eva Polis, Howard Poon
Online & App: Rocketfuel DSC
Copywriting: Jenn Keller
Illustration: Eduardo Bertone, Jimmi Crayon, Jeremyville, Jenni Spark